The American goverment tells us that parents are the anti-drug:
Your words and actions matter. Two-thirds of teens say that losing their parents' respect and pride is one of the main reasons they don't smoke marijuana or use other drugs.But others seem to think that we have little or no influence over our teens. This July 13th, the movers and shakers who market brands and products to teens are offering a conference called "What Teens Want: Creatively Reaching Today's Teens through Music, Media, Movies, Videogames, Sports and Online." Here's how they issue the invitation:
Teenagers spent over $158 billion in 2005 and are expected to spend $205 billion in 2008. If you want a share of the teen market, this is the event you need to attend.Whose money are these delectable consumers spending anyway? Ours. Do these salesmen (the conference features only two female speakers) think that our kids never discuss their purchases with us? That we're ready to sign a check or hand over a credit card without any questions? Apparently. Take a look at the parent-free programming they're offering:
OPENING KEYNOTE: STREET SMARTSLet's hope this last panel provides the wakeup call for these marketing gurus: our teens are not alone, waiting for the perfect sales pitch with unlimited discretionary money. We stand with them, and so does their Maker, who cares very much about how they spend their money.
Get the latest news on what’s bubbling up from the streets into the mainstream. Hear how emerging trends impact new products and services, the buzz of the moment and how to keep a marketing campaign authentic with this savvy group of consumers. Samantha Skey, Senior Vice President, Strategic Marketing, Alloy Media + Marketing and Tru Pettigrew, Senior Vice President, Multicultural and Urban Marketing, Alloy Media + Marketing.
Today's dynamic teen market uses brands to invent its identity in everything from music to technology to fashion. Ringtones sales alone will hit $1 billion by 2008. Howard Handler explores how Virgin markets its brands to reach teens through imaginative, targeted strategies and communication. Howard Handler, Chief Marketing Officer, Virgin Mobile, USA.
Sony Screen Gems reveals the elusive formula in creating a story that sticks for teens and then marketing to them through a range of media. Learn how to use nontraditional marketing strategies to keep teens coming back for encore performances and buying the DVD, video game and related merchandise. Clint Culpepper, President, Screen Gems, a division of Sony Pictures Entertainment
Marc Weinstock, Executive Vice President, Marketing, Screen Gems, a division of Sony Pictures Entertainment.
Fashion and style marketers share secrets on how to get it right. They tell how to launch a new product using teens as the marketers, how to mix media to let teen consumers navigate through retail environments, real or virtual, and what trends will make it though to the next season. Ashley Heather, Chief Executive Officer, Entertainment Media Works, Dave Knox, Teen External Relations Manager, P&G Beauty, Heidi Minx, President/Muse, Franky & Minx, Moderated by Chauncey Zalkin, Founder, Girl-on-the-Street.
The action sports craze hasn’t simmered down; it has become highly integrated into the social fabric for both boys and girls. Lifestyle marketers share how they have been successful in creating networked communities that constantly reinvent action sports and keep it fresh in apparel, equipment and retailing.
What’s new in movies on phones and TV on iPods? What’s the hottest online community today? Where is the wireless revolution taking teen products next? Sophisticated tech experts present the latest news on using mobile and online tools to reach niche customers and market to them when and where they want it. Greg Clayman, VP, Wireless Strategy & Operations, MTV Networks, Larry Shapiro, Executive Vice President and General Manager, North America Mobile, Walt Disney Internet Group, Greg Tseng, Chief Executive Officer, Tagged.com, Bill Nielsen, Senior Director, Xbox Global Partnership Marketing, Moderated by Jim Edwards, Senior Editor, Brandweek.
MUSIC TO THEIR EARS
New bands showcase on video games. Music is an integral part of TV serials. Songs carry the moment on every screen. Innovators and creative marketers present case studies on using music as a successful marketing strategy. Steve Greenberg, President, Columbia Records, Howie Kleinberg, Senior Vice President, ElectricArtists, Josh Rabinowitz, Senior Vice President, and Director of Music, Grey Worldwide, Moderated by Scott McKenzie, Group Editorial Director, Billboard Information Group.
Teens call the shots in a candid conversation of what turns them on and what turns them away. Moderated by Jenna Mielnicki, Marketing Director, Teen Vogue.